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Vinomofo co-founder

Andre Eikmeier's story

From the Qwoff wine site around 2006 to Vinomofo in 2011.

Andre Eikmeier is a co-founder of Vinomofo and the brother-in-law of Justin Dry. Around 2006 he had the idea for Qwoff, a community wine review site. Dry joined him to build it.

The site gained about 30,000 engaged wine fans but made no money. The two lost some of their own money over several years. After seeing Groupon, they switched to daily wine deals. Vinomofo launched in 2011 in an Adelaide garage.

In 2012 they sold 70% of the company to Catch of the Day. On 1 July 2013 they bought it back. The first sales that night were A$230 at 12.02am. In April 2016 Blue Sky Venture Capital put in A$25 million. Eikmeier and Dry kept their majority.

Eikmeier was also one of the angel investors in the A$1.6 million seed round for Spaceship in 2016. He later stepped back from daily work at Vinomofo and became a board director.

Read the full Vinomofo founder story

How did Andre Eikmeier start Vinomofo?

Andre Eikmeier had the idea for Qwoff, a community wine review site, around 2006. His brother-in-law Justin Dry joined him to build it. Vinomofo launched in 2011 in an Adelaide garage as a daily wine deals business.

What is Andre Eikmeier's role at Vinomofo?

Eikmeier is a co-founder of Vinomofo. He later stepped back from daily work and became a board director.

What happened to Vinomofo in 2012 and 2013?

In 2012 Vinomofo sold 70% to Catch of the Day. On 1 July 2013 the founders bought it back. In April 2016 Blue Sky Venture Capital put in A$25 million.

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