November 2026The human story behind the startups20 journeys so far

On the cover

Atlassian

Mike Cannon-Brookes, Scott Farquhar

Dissatisfied with the bug-tracking tools they used while supporting customers, they built Jira and chose to sell it online with no sales team, 'bought, not sold'.

Read the journey

No. 1 of Australia’s top 50

Mike Cannon-Brookes
Mike Cannon-Brookes. Photo: Atlassian, CC0

Australia: all journeys

Startup Talk · Preview edition · Figures are from public sources and may be out of date
About · Contact · Terms · Privacy · Badge · Share your journey