Logan Head is co-founder and CTO of Whatnot. Before the company he was a senior product manager at GOAT, the sneaker marketplace, from May 2018 to October 2019.
Whatnot was founded in 2019 with Grant LaFontaine as CEO. It started as a marketplace for Funko Pop figures. In 2020 the team began hosting live seller shows.
Head built the live video feature in about four to six weeks. Live selling became the center of the product, with collectibles, trading cards and fashion sold in real time.
In August 2026 Whatnot raised a $545M Series G at a $20B valuation. In October 2025 it had raised $225M at $11.5B.