Alon Cohen is a co-founder of Houzz, the home remodeling and design platform based in Palo Alto, California. He founded it with his wife, Adi Tatarko, who serves as CEO.
The idea came from a hard home remodel in 2006. The couple struggled to explain what they wanted and to find the right professionals. Houzz launched in February 2009.
Cohen coded the initial website himself. He and Tatarko asked a few Bay Area architects to upload portfolios, and early users spread the site by word of mouth.
Houzz became a company in fall 2010 and released an iPad app in November 2010. It added Houzz Pro, a software product for contractors, in April 2020.