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Co-founder profile

Ryan Keeton at Carvana

The co-founder in charge of the Carvana brand

Ryan Keeton is one of three Carvana co-founders, with Ernest Garcia III and Ben Huston. He is the chief brand officer. Carvana was founded in 2012 as a DriveTime subsidiary and is based in Tempe, Arizona.

The first prototype vending machine opened in Atlanta in 2013. The first automated coin-operated machine followed in Nashville in November 2015. By August 2016 the company had raised about $460M, including a $160M Series C.

Carvana listed on the NYSE on 28 April 2017 at $15 per share. The IPO sold 15M Class A shares and raised about $225M gross.

In 2022 the company bought ADESA for $2.2B and cut about 12% of staff. Revenue reached about $20.3B in fiscal 2025.

Read the full Carvana founder story

What is Ryan Keeton's role at Carvana?

Ryan Keeton is a co-founder of Carvana and its chief brand officer.

How did Ryan Keeton help start Carvana?

He co-founded Carvana in 2012 with Ernest Garcia III and Ben Huston. The company began as a subsidiary of DriveTime, the Garcia family business.

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