Harry Jones is a co-founder of Motorway. He founded it in 2017 with Tom Leathes and Alex Buttle. The three met around 2002, when Jones and Leathes worked at the same startup. Jones served as chief product officer.
Motorway was their fifth startup together. Two of the earlier ones were sold, including Top10, a broadband and mobile comparison site that uSwitch bought in 2010. Jones has said he builds small, low-cost projects to test ideas quickly and expands the ones that gain traction.
Motorway began as a price comparison tool that showed consumers dealer valuations of their cars. The team then changed it into a marketplace where sellers photograph a car and about 4,000 verified dealers bid in a private online auction.
Funding followed quickly. A £2.75m seed came in 2018, a £11m Series A in 2019, a £48m Series B in June 2021 and a $190m Series C in November 2021. Sales reached £2.2bn in 2023. Motorway targets profit in 2026.