Steven Mendel and Guy Farley founded Bought By Many in 2012. They did not start with a product. They first asked thousands of pet owners what was wrong with the insurance they already had.
Octopus Ventures invested for the first time in 2016, a year before the first policy. It also led the Series A of about $9 million in January 2017, the year ManyPets sold its first pet insurance.
In June 2021 a $350 million Series D valued the company at more than $2 billion. Total funding is about $480 million.
Mendel runs the company as CEO and Farley as CTO.