Guy Farley is a co-founder and the chief technology officer of ManyPets. The company is a London insurtech that sells pet insurance. His co-founder is Steven Mendel, the CEO.
ManyPets was founded in 2012 under the name Bought By Many. It did not sell a pet insurance policy until 2017. Octopus Ventures first invested in 2016 and led a Series A of about $9m in January 2017.
Before designing a policy, the founders collected feedback from thousands of pet owners. They concluded that existing cover was not meeting those owners' needs and built the product around that.
A $350m Series D in June 2021 valued the company at more than $2bn. Revenue fell 16% to £29.6m in FY2024.