Rob Whitehead studied computer science at Cambridge University and specialised in graphics. As a student he earned money by making and selling weapons in the online world Second Life.
At the Cambridge Computer Lab he met Herman Narula. The two shared a love of games and a wish to avoid finance. In 2012 they founded Improbable in London.
The early company ran from the Narula family house in Hertfordshire. Whitehead moved in there around the end of 2013. The Narula family lent about $1m to start the business.
Improbable raised $20m from Andreessen Horowitz in 2015 and $502m from SoftBank in 2017. By 2022 it was valued at over $3bn.