James Carter co-founded Gousto with Timo Boldt on 12 April 2012. Gousto sells weekly recipe boxes in the UK and is based in London. Carter's role was in finance, as chief financial officer.
In August 2013 the two founders pitched on BBC Dragons' Den and were turned down. They kept going and raised their first major round, £9m, in December 2015 from BGF, MMC Ventures, Unilever and the Angel Co-Fund.
Later rounds included £30m from Perwyn in July 2019 and £33m in April 2020, when demand for home cooking rose. The company was valued at £1.4bn in 2022. In February 2023 it raised money at under £250m.
Gousto reported revenue of £342m for FY2025 and adjusted EBITDA of £45m, its third year in a row of underlying profit.