Freddy Lim is a co-founder of StashAway. In 2016 he joined Michele Ferrario and Nino Ulsamer to build a robo-adviser for Singapore savers. Lim took the chief investment officer role, and Ulsamer became chief technology officer.
The three spent about nine months building before launch in July 2017. The product was plain: a saver answers questions, receives a portfolio of low-fee exchange-traded funds matched to a risk level, and pays a modest fee.
Square Peg led a $16 million Series C in July 2020. StashAway passed $1 billion in assets under management in January 2021. In April 2021 Sequoia Capital India led a $25 million Series D, with Eight Roads Ventures and Square Peg returning. Part of the money funded a buyback of up to $3 million of employee stock options.
StashAway is privately held.