Tee-Ming Chew is co-founder and CTO of Seedly. The app gave young Singaporeans a free expense tracker and a place to ask honest questions about money.
Seedly started around 2016 and took seed funding from East Ventures and NUS Enterprise. It was part of the second batch of the DBS HotSpot pre-accelerator.
In May 2018 Seedly became the first acquisition by ShopBack. The team moved across and Seedly kept running as a business under ShopBack. Terms were not disclosed.
In October 2020 CompareAsiaGroup, a financial comparison company based in Singapore and Hong Kong, bought Seedly from ShopBack. The plan was to expand the community beyond Singapore.