Pua Yong Xiang is a co-founder of Oddle. The Singapore company launched in March 2014 with three founders, including Jonathan Lim, who is its chief executive.
Oddle started as a white-label online ordering tool for restaurants. It later became an all-round platform with e-shops, reservations, QR ordering and marketing. The change came as the pandemic pushed restaurants to sell direct rather than through delivery apps.
In the year to March 2018 Oddle had revenue of S$1.8 million and a net loss of S$2.3 million. In September 2020 the founders hired an adviser and approached possible buyers.
Oddle Reserve launched in September 2021. In 2022 the company raised a $5 million pre-Series B round and launched the Oddle Eats app. The funding backed expansion into Malaysia, Taiwan and Hong Kong. Oddle is privately held.