Althea Lim and Vincent Ha first co-founded a digital agency, The Barnett Group. In 2011 they started Gushcloud as a social sharing platform, and it officially launched in February 2012.
The business then turned to representing bloggers and video creators for brands. In 2015 Yello Digital Marketing Global bought 62% for $7.5 million, and YG Group and D2C Inc invested in 2017.
From 2015 to 2018 Gushcloud grew from three to nine markets. In November 2018 Lim and Ha bought back the 62% stake for $8.2 million.
In February 2019 it acquired DSTNCT, and in April 2019 it launched the Ribbit micro-influencer network. In February 2020 Gushcloud acquired MODA Creative.