Co-founder, ezbuy

Wendy Liu's story

From a student in Singapore to CEO of ezbuy in 2018.

Wendy Liu was born in China and moved to Singapore at 17. She studied electrical and electronics engineering at Nanyang Technological University, graduating with first-class honours and a business minor. She later earned a master's degree in industrial and systems engineering at the National University of Singapore.

Early in her career she worked full time while studying part time for the master's degree. She joined the team behind 65daigou, a buy-for-me service that bought Chinese goods for shoppers in Singapore. It began in 2010 in He Jian's apartment.

The service was renamed ezbuy in 2016. It raised a Series A in April 2015, a $20 million Series B in 2016 and a $17.6 million pre-Series C round in May 2018. By 2018 Liu was the CEO of ezbuy.

In 2018 the Nasdaq-traded LightInTheBox acquired ezbuy, and He Jian became that company's CEO.

Read the full Ezbuy founder story

Where is Wendy Liu from?

Wendy Liu was born in China. She moved to Singapore at 17.

What did Wendy Liu study?

Wendy Liu earned a bachelor of engineering in electrical and electronics engineering with first-class honours, with a business minor, at Nanyang Technological University. She later earned a master's degree in industrial and systems engineering at the National University of Singapore.

What is Wendy Liu's role at ezbuy?

Wendy Liu is a co-founder of ezbuy and was its CEO in 2018. Ezbuy began in 2010 as 65daigou, a buy-for-me service for Chinese goods, and took the ezbuy name in 2016.

How did ezbuy start?

The team started 65daigou in 2010 from He Jian's apartment in Singapore. The name came from Singapore's dialling code. They drew the first website screens in Microsoft Paint before outsourcing the build.