In 2010 He Jian and his co-founders started 65daigou in Singapore, from his apartment. The name came from Singapore's dialling code, 65. Early orders were packed and delivered by hand, and the first website interface was drawn in Paint before developers were hired.
In April 2015 IDG Capital and CGC Capital backed a Series A. In 2016 the company rebranded as Ezbuy and raised a $20 million Series B led by Vision Knight Capital. It added Prime membership and faster delivery.
By 2018 Ezbuy offered access to six marketplaces and 10,000 sellers. In May 2018 it raised a $17.6 million pre-Series C. It had no marketplace of its own, and it faced pressure from Lazada, which was chasing the same Southeast Asian shoppers.
Later in 2018 LightInTheBox, a NASDAQ-listed online retailer, acquired Ezbuy. He Jian became CEO of LightInTheBox.