Samuel Rhee is a co-founder and chairman of Endowus. He started the Singapore wealth platform in 2017 with Gregory Van, who is chief executive.
Endowus was built on a fee-only model for investors. It gained access to retirement money that Singaporeans cannot easily move, through CPF and SRS accounts, and it drew in family offices and institutions.
In August 2023 Endowus raised a $35 million Series C, later extended to $52.5 million, when it managed over $5 billion. The group expanded into Hong Kong and acquired the multi-family office Carret Private. In October 2025 it closed a round of more than $70 million led by Illuminate Financial, with Prosus, Citi Ventures and Asian family offices. Total funding passed $130 million.
That month Endowus passed $10 billion (S$13 billion) in client assets, with more than 100,000 clients and alternatives above $500 million. The company is privately held.