Rameez Ansar started Circles.Life in 2014 with Abhishek Gupta and Adeel Najam. The idea was a telco with no stores, where customers bought plans online.
In July 2015 the company signed a wholesale deal with M1 for network access. The public launch in Singapore followed in 2016. In 2018 it introduced Unlimited Data on Demand.
Sequoia backed a round in February 2019. EDBI and Founders Fund led a round in June 2019, and Warburg Pincus joined in February 2020. Circles launched in Taiwan and Australia in 2019, in Indonesia as Live.On in 2020 and in Japan as povo2.0 in 2021.
In June 2022 it held over 7% of the Singapore mobile market. In July 2022 SPAC talks with Bridgetown valued it at about $2.5 billion, and the listing was not completed. Taiwan closure was announced for July 2024 and the Australia business closed in January 2025.