Kyle Armstrong is the founder and CEO of Ascenda. The company started as Kaligo Solutions, a platform for redeeming card points on travel.
Kaligo later became Ascenda and widened its scope. It now supplies the catalogue, redemption engine and partner offers that banks and card issuers use to run rewards programmes.
In July 2023 Ascenda raised $7 million in growth equity from Claret Capital Partners.
The company also launched a loyalty-as-a-service offering and announced a partnership with Cardless on co-branded card programmes. Its competitors include Collinson Group, Bond Brand Loyalty and Annex Cloud.