Natali Ardianto graduated in 2008 and co-founded Urbanesia, an online lifestyle directory in Jakarta. He left it and launched Golfnesia, an online golf course booking site. Both failed.
In August 2011 he started tiket.com with Wenas Agusetiawan, Dimas Surya Yaputra and Mikhael Gaery Undarsa. More than 20 investors rejected the early pitch.
The company turned to heavy digital and conventional advertising. Its profit in 2013 was 13 times the 2012 level.
In June 2017 Blibli, part of the Djarum Group, acquired tiket.com. During the 2020 pandemic travel collapse the company kept its staff.