Pamitra Wineka is a co-founder of TaniHub, which he started in 2016 with Ivan Arie Sustiawan. The company linked smallholder farmers to restaurants and households and sold fresh produce online.
In 2019 MDI Ventures, the venture arm of Telkom, and BRI Ventures made a joint $25 million investment. In 2021 MDI Ventures led a $65.5 million Series B with BRI Ventures and Telkomsel Mitra Investasi. It was one of the largest rounds in Indonesian agritech.
TaniHub also ran a lending arm for farm financing. In 2022 the company made layoffs, closed warehouses and halted its consumer sales to focus on business customers.