In July 2024, JULO told the press it had reached US$120 million in annual recurring revenue, riding a 50 percent growth in its loan portfolio. For a lender whose customers often had no bank file at all, it was a loud number.
The company was started by three co-founders: Adrianus Hitijahubessy, who became CEO, Victor Darmadi and Hans Sebastian. Digital News Asia reported that Darmadi and Sebastian met while they were in Silicon Valley.
JULO raised its digital credit limit to Rp15 million, and launched an education-financing offer.
The idea is easier to trace. JULO set out to bring AI-based credit scoring to the underbanked, people who have phones but not credit histories. Early backing came from Skystar Capital, which led the seed round, and East Ventures. In 2022 Credit Saison, the Japanese consumer-finance group, put in US$80 million in a Series B.
The product has widened since. JULO raised its digital credit limit to Rp15 million, and launched an education-financing offer. In July 2026 it secured another US$5 million from existing investors, which tells us that its backers are still staying with it, though not at the scale of 2022.
The lesson for a founder in credit is in the investor list. A strategic lender like Credit Saison brings not just money but underwriting experience and cheap funding lines. In lending, who finances your loan book matters as much as who finances your payroll.