Dimas Harry Priawan co-founded Dekoruma in 2015 with Aruna Harsa. The company started as an online home and living store aimed at people in small urban homes.
Dekoruma raised a Series A in 2016 from BeeNext and Convergence Ventures, and a Series B in 2018 from Global Digital Niaga, the Blibli arm, AddVentures and Skystar Capital. From 2015 to 2019 it ran on far less money than its rivals and struggled to raise, and it chose to build its own furniture brand rather than copy marketplace competitors.
In 2019 Dekoruma opened its first offline Experience Center in Kebayoran Baru and began private label and custom orders. A pre-Series C round from InterVest followed in 2020, and in 2021 it raised a $15 million (Rp 216.8 billion) Series C. The company announced positive EBITDA that year, and Priawan joined Endeavor.
In 2024 Blibli Group acquired Dekoruma for Rp 1.16 trillion.