Kevin Mintaraga found his own wedding planning a hassle, and that led to Bridestory. He founded it in 2014 with Doni Hanafi, who later became chief operating officer. The site let couples browse photographers, venues and dress makers and contact them directly.
Seed money in 2014 came from Sovereign's Capital, Beenos Plaza, East Ventures and Fenox VC. In March 2015 Rocket Internet led a Series A, and Bridestory expanded in Southeast Asia, including a joint venture with MediaCorp in Singapore.
In 2018 the company launched Parentstory, a marketplace for children's activities. Late that year Mintaraga began talks with Tokopedia co-founder William Tanuwijaya.
Tokopedia acquired Bridestory in June 2019. Bridestory and Parentstory continued as independent brands and Mintaraga joined Tokopedia's management as a vice president.