Blibli started in 2011 as a subsidiary of the Djarum group. Kusumo Martanto is a co-founder and its President Director, with Martin Hartono, Lisa Widodo, Hendry and Lay Ridwan Gautama.
For its first decade Blibli competed with Tokopedia, Shopee and Lazada while losing money. Djarum's backing funded those years. In 2017 Blibli acquired tiket.com, and in 2021 it bought 70.56% of Supra Boga Lestari, which runs Ranch Market and Farmers Market.
In November 2022 Blibli listed on the Indonesia Stock Exchange as BELI and raised Rp 7.99 trillion, about $509 million. In 2024 it acquired Dekoruma.
In FY2025 net revenue was about Rp 22.36 trillion, up 34%. The operating loss narrowed to about Rp 2.01 trillion from Rp 2.36 trillion in FY2024. Djarum's PT Global Investama Andalan holds 83.68% and the public holds 16.32%.