Yada Piyajomkwan is a co-founder of Ajaib and holds the role of chief operating officer. Anderson Sumarli is the other co-founder and the chief executive.
Ajaib was founded in 2019. Its early years were hard, and investors turned the founders down at first. In 2020 the company raised a Series A.
In 2021 Ajaib raised a Series B and became Indonesia's seventh unicorn. In 2022 retail trading slowed after the pandemic boom.