Kunal Bahl grew up in New Delhi and graduated from the University of Pennsylvania. He worked briefly at Microsoft and returned to India in 2007 after a visa issue.
On 4 February 2010 he and school friend Rohit Kumar Bansal launched Snapdeal as a daily-deals site. In October 2011 it became a marketplace.
SoftBank became the largest shareholder in 2014. Snapdeal bought Freecharge in 2015 and was valued at $6.5 billion in 2016. Merger talks with Flipkart collapsed in July 2017.
The company restructured as AceVector in 2022 and shelved a $152 million IPO in December 2022. Snapdeal reported revenue of Rs 388 crore in FY23. Bahl is also a co-founder of Titan Capital and appeared on Shark Tank India.