Manish Taneja went to Modern Vidya Niketan in Faridabad. He has said he never set out to be an entrepreneur. With Rahul Dash and Suyash Katyayani he first planned a furniture brand, then chose beauty.
Purplle started as a beauty marketplace in 2011 or 2012. Over time it began owning inventory and launching its own labels, a shift that raised procurement costs 5.6 times to Rs 671 crore in FY25.
The shift paid off in sales. Operating revenue was about Rs 1,367 crore in FY25, roughly double the year before. Net loss fell 44% to Rs 69.4 crore from Rs 124.1 crore in FY24.
In 2024 Purplle closed a Series F of Rs 1,500 crore and was reported as a unicorn. An IPO was reported as planned for around 2026, though no filing has been confirmed.