Vidit Aatrey grew up in a farming family in Uttar Pradesh and studied at IIT Delhi. He then worked at ITC in Chennai and at InMobi. His father had hoped he would join the civil services.
In December 2015 he and Sanjeev Barnwal started Fashnear Technologies in Bengaluru, which became Meesho. Earlier ideas had failed, and months of investor rejections left about two months of runway before Elevation Capital backed the company.
Meesho reached about 209,000 users and 1.2 million monthly orders in 2019. By 2022 it had about 120 million monthly users and gross merchandise value near $5 billion. In 2023 it became the fastest shopping app to reach 500 million downloads and delisted 42 lakh counterfeit listings.
In 2024 it launched its own logistics arm, Valmo. Its IPO of Rs 5,421 crore opened on 3 December 2025 at an issue price of Rs 111 and listed on 10 December at about Rs 161. FY26 revenue was Rs 13,099 crore with a net loss of Rs 1,358 crore.