Co-founder profile

Sameer Mehta: boAt's operations co-founder

Sameer Mehta runs operations and supply chain at the company behind boAt.

Sameer Mehta co-founded Imagine Marketing with Aman Gupta in 2013. The company began by distributing Apple accessories and later launched the boAt brand.

Gupta handles marketing as CMO. Mehta looks after operations, sourcing and supply chain. In October 2025 he moved to Executive Director as Gaurav Nayyar became CEO.

boAt grew from Rs 225.8 crore in FY19 revenue to Rs 1,313.7 crore in FY21.

Revenue then fell two years running. The wearables segment shrank 40 percent to Rs 330.4 crore in FY25. SEBI approved its IPO in 2025.

Read the full boAt founder story

What does Sameer Mehta do at boAt?

Sameer Mehta is a co-founder of boAt's parent company Imagine Marketing. He handles operations and supply chain, and became Executive Director in October 2025 when Gaurav Nayyar took over as CEO.

How did Sameer Mehta and Aman Gupta start boAt?

They founded Imagine Marketing in 2013, first distributing Apple accessories. The boAt brand launched with charging cables.