Matthias Laug is an early Lieferando figure. He co-founded the food delivery company and was its CTO. In 2018 he brought that technical background to Tier.
Tier was founded in Berlin in 2018 by Laug, Lawrence Leuschner and Julian Blessin. Leuschner had the idea after seeing e-scooters in San Diego. Laug was the technical lead of the team.
Tier reached 1 million rides in April 2019 and 2 million by June 2019. It ran its own workshops instead of relying on freelancers to charge scooters. In 2022 about 180 people lost their jobs. In 2023 Tier sold its Spin business to Bird for $19 million.
In March 2024 Tier merged with Dott, backed by a €60 million equity injection. The Tier app was shut down in October 2024. The combined group had net revenue of €173.3 million in FY2025.