Laurent Ritter and Alexandre Yazdi met at high school. In 2012 they created Studio Cadet, a mobile app services firm. Voodoo was incorporated on 15 April 2013.
The company struggled in its early years. In 2015 the company changed strategy and began publishing a large number of small hypercasual games built by outside studios, scaling the ones that tested well.
Goldman Sachs West Street invested about $200 million in May 2018. Tencent took a minority stake in 2020 at a valuation of $1.4 billion. In July 2021 GBL paid €266 million for 16%, valuing Voodoo at €1.7 billion.
Revenue was about €380 million in 2020. In 2024 Voodoo acquired the social app BeReal for €500 million. Revenue reached $778 million in 2025, up 16%.