Nicolas Julia and Adrien Montfort met at Stratumn, a Paris blockchain company. They left to start Sorare in December 2018, a game of digital football cards tied to real match performance.
Its first licence came in 2018 from Belgium's Jupiler Pro League, a small league. In May 2019 Xavier Niel's Kima Ventures put in about €550,000. A Juventus licence followed in 2020, with a $4 million seed round in July 2020 and €40 million in February 2021.
In September 2021 Sorare raised €680 million in a SoftBank-led Series B at about a $4.3 billion valuation. Revenue for 2021 was about €325 million.
In July 2022 the French gambling regulator ANJ issued a warning. Baseball and basketball were added in 2022, and Lionel Messi became an ambassador in November. The UK Gambling Commission prosecuted the company in September 2024. In 2025 Sorare moved from Ethereum to Solana.