Adrien Montfort was VP Engineering at the Paris blockchain company Stratumn. Nicolas Julia was VP Operations there. In December 2018 they founded Sorare together, with Montfort as CTO.
Sorare's first licence, in 2018, was with Belgium's Jupiler Pro League, not a big club. In May 2019 Xavier Niel's Kima Ventures backed the idea with about €550,000. A $4 million seed round followed in July 2020.
Licences for clubs such as Juventus in 2020 and stars including Ronaldo and Mbappé drew football fans to the digital cards.
In September 2021 Sorare raised €680 million in a SoftBank-led Series B at a valuation of about $4.3 billion. In 2025 the company moved from Ethereum to Solana.