Ori Pekelman is a co-founder of Platform.sh, with chief executive Fred Plais. When the company spun out in 2015, Plais became chief executive and Pekelman took the strategy role.
The business began as Commerce Guys in 2009, building online shops on open-source tools. Moving a feature from a laptop to a live site meant fragile staging copies that never matched production. The team turned the tool it had built for itself into Platform.sh.
The pitch was that every Git branch gets its own full copy of the live environment, with data and services included, and can be thrown away afterwards. The company raised a $34 million Series C in 2018 and a $140 million Series D in 2022.
In 2025 Platform.sh was renamed Upsun. The company has raised over $180 million in equity.