Matthieu Rouif is co-founder and CEO of PhotoRoom. He started the company in Paris in 2019 with Eliot Andres, who is CTO.
The first product removed the background from a photo in one tap. It suited people selling on online marketplaces and small shops, and the company also sold the tool through an API and a web editor.
A Series A of about $19 million came in 2022 with backers including Kima Ventures, FJ Labs and Meta. In February 2024 PhotoRoom raised a $43 million Series B at a $500 million valuation, led by Balderton Capital with Aglaé Ventures and Y Combinator participating.
By then the app had passed 150 million downloads and processed about 5 billion images a year. It launched Instant Diffusion for placing products in generated scenes. In May 2025 PhotoRoom acquired Generate Banners. Its rivals include Canva, Adobe Express and Picsart.