Eliot Andres is a co-founder and the CTO of PhotoRoom, the Paris company behind an AI photo editing app. His co-founder, Matthieu Rouif, is CEO. The company was founded in 2019.
PhotoRoom made background removal a one-tap job for sellers and small shops, then trained its own generative image models so the same app could produce product scenes. Training those models with a small team was one of its main challenges in 2023 and 2024.
The company raised a Series A of about $19 million in 2022. In February 2024 it raised a $43 million Series B at a $500 million valuation, with Balderton Capital, AglaƩ Ventures and Y Combinator taking part. At that point the app had 150 million downloads and handled 5 billion images a year.
Instant Diffusion launched in 2024. In May 2025 PhotoRoom acquired Generate Banners. The company is privately held.