Thomas Rebaud founded Meero in Paris in 2016. The company connected local freelance photographers with businesses that needed pictures, and used AI to sort and edit them so delivery was fast.
Rounds of €4.1 million and €15 million followed in 2017, and $45 million in July 2018. In June 2019 Meero announced a $230 million round.
The pandemic then froze events and shoots. Headcount fell from about 600 to 350 in 2020 and 2021.
In 2022 Rebaud stepped down as CEO and became chairman. Gaëtan Rougevin-Baville took over, and 72 more jobs were cut. In February 2023 Meero closed the photographer marketplace to bookings and refocused on software for managing photos.