Teddy Pellerin co-founded Heetch with Mathieu Jacob in 2013. The app offered night-time rides to young people, mostly students, and a large share of rides started in the Paris suburbs where night buses are thin.
Small rounds of €1.5 million came in 2014 and 2015 from backers including Kima Ventures, TheFamily and Alven. In 2015 France banned UberPop-style apps, and Heetch kept running. It had 51 employees and about €2 million in revenue that year. By May 2016 it had 300,000 users.
In December 2016 Pellerin and Jacob went on trial in Paris. In March 2017 they were convicted and the original service was suspended. Heetch relaunched with professional drivers.
Investors stayed: €16.5 million in January 2018 and $38 million in May 2019 from Cathay Innovation and Total Ventures. Heetch opened in Côte d'Ivoire in April 2019 and Algeria in September 2019. In 2022 it became the first VTC platform with entreprise à mission status.