Mathieu Jacob co-founded Heetch in Paris in 2013 with Teddy Pellerin. The app began as a night-time ride service for young people who needed a cheap trip home after clubs closed.
Heetch kept running after a 2015 ban on UberPop-style apps, and drivers were placed in police custody that year. By May 2016 it had 300,000 users. In December 2016 Pellerin and Jacob stood in a Paris criminal court.
In March 2017 the founders were convicted and the original peer-to-peer service was suspended. Heetch relaunched in 2017 with professional drivers.
The company then raised €16.5 million in January 2018 and $38 million in May 2019. It expanded to Africa in 2019, with Côte d'Ivoire in April and Algeria in September. In 2022 it became the first VTC platform with the entreprise à mission status.