Franck Le Ouay is a co-founder of Criteo. In 2005 he founded the company with Jean-Baptiste Rudelle and Romain Niccoli.
The team spent about four years on research and development. Criteo launched its first product in April 2008.
The company showed ads for the exact products a shopper had just looked at, and charged advertisers only when someone clicked.
Criteo listed on Nasdaq in October 2013 and raised $251 million. It reported revenue of $1.94 billion for 2025.