Arnaud Chiaramonti is a co-founder of Believe. The other two are Denis Ladegaillerie, who became chairman and chief executive, and Nicolas Laclias. The company was founded on 1 April 2005.
In 2008 Believe signed the rapper MC Solaar for distribution. In 2015 it raised $60 million from Ventech, TCV and XAnge and acquired TuneCore in full. In 2016 it bought Naive Records for €10 million.
Believe went public on Euronext Paris on 10 June 2021 and raised €300 million. Revenue was about €989 million in fiscal 2024.
In 2024 a consortium of Denis Ladegaillerie, TCV and EQT offered €15 per share to take the company private. The price rose to €15.30 and then €17.20 in 2025. By June 2025 the consortium held 94.99% and the shares left the market.