Pierre-Louis Lacoste ran his own shop, then managed a clothing brand. He opened Jean Vier's first US concept store in Los Angeles and worked as European VP at Lolë in Montreal before becoming country manager of Etsy in France.
In November 2019 he co-founded Ankorstore in Paris with Nicolas d'Audiffret, Nicolas Cohen and Mathieu Alengrin. The idea was to let a small shop order from many brands with a €100 minimum, free shipping and payment terms.
Ankorstore raised about €6 million in seed funding in 2019 and 2020, then a €25 million Series A from Index Ventures in late 2020. A Series B of about $103 million followed in May 2021.
In January 2022 a €250 million Series C led by Tiger Global valued Ankorstore at €1.75 billion. It then served more than 200,000 retailers and 15,000 brands in 23 European countries.