Ali Javid co-founded Wrapbook in 2018 with Cameron Woodward, Hesham El-Nahhas and Naysawn Naji. The company moves the payroll paperwork of film and TV production online and works between Toronto and New York.
Wrapbook raised a C$4.7 million seed in August 2020 and a C$34 million Series A in March 2021. In November 2021 it closed a $100 million Series B led by Tiger Global, which put its value at $1 billion. More than 1,000 projects a month ran on it that year.
In September 2024 Wrapbook raised $20 million led by Bessemer Venture Partners at a value of about $750 million. Total funding is about $150 million.