Stephen Ufford chose entrepreneurship right after high school. His first company, iQuiri, launched in 2000 and put consumer credit reports online. It was acquired within three years.
He built two more companies in similar markets, and both were acquired. Trulioo, founded in Vancouver in 2011 with Tanis Jorge, was his fourth startup.
Trulioo connects to identity data sources in many countries so businesses can verify people online. It raised a US$6 million Series A in 2014 and launched its international platform that year. American Express Ventures joined a US$15 million round in 2015.
In 2019 it raised US$70 million, including a US$60 million Series C led by Goldman Sachs Growth Equity. The US$394 million Series D in 2021, led by TCV, valued it at US$1.75 billion. Vicky Bindra became CEO in 2025.