Alison Taylor grew up in North Vancouver, where her parents were both physiotherapists. She studied English at UBC with a minor in psychology, then managed one of her parents' practices.
In 2011 she opened Canopy Integrated Health. Her designer, Trevor Johnston, built a booking tool for it. For about a year and a half it was used only at Canopy.
Other clinics then asked for it. Taylor and Johnston added billing and began licensing Jane in 2012. They chose a personal name because competitors' names felt generic. Both left other jobs once the team reached eight to ten people.
Jane took an early C$2 million loan from CIBC Innovation Banking and was otherwise bootstrapped. By 2021 it had about 50,000 clients and 217 staff in North Vancouver.