Peter Styles co-founded Redbubble with Martin Hosking and Paul Vanzella. The marketplace launched in Melbourne in 2006 with about A$2 million of initial capital from investors.
The business had to solve a two-sided problem. Artists needed buyers, buyers needed artists, and print partners needed volume. Between 2006 and 2010 the marketplace stalled for weeks at a time, and growth took off in 2010.
Redbubble raised A$15.5 million in 2015 from Acorn Capital and Piton Capital. It listed on the ASX in May 2016, raising about A$40 million at a valuation of about A$288 million.
Hosking stepped down as CEO in June 2018. In November 2023 the group renamed itself Articore.