Tony Charara co-founded Better Caring in 2013 with Peter Scutt. The two were friends and colleagues. Scutt had struggled to find the right home care for his parents, and Charara joined him to fix the process with software.
Better Caring was an online marketplace where older Australians and people with disability could find independent support workers directly. The platform was operating by 2014. It was later renamed Mable, a name chosen to suggest choice and control.
The timing helped. The NDIS and consumer-directed aged care gave people budgets and the right to choose their own providers. Mable offered workers with reviews, booking and lower prices, because it avoided agency overheads.
Ellerston Capital's JAADE Fund led a A$15 million round in 2019. General Atlantic led a A$100 million round in September 2021, and Mable bought Leapin and HomeMade that year. By its tenth anniversary in October 2024 it had made more than 200,000 connections.