Anthony Zaccaria co-founded Linktree with his brother Alex Zaccaria and Nick Humphreys. He holds the chief commercial officer title, while Alex is CEO and Humphreys is chief creative officer.
Linktree was built in about six hours in 2016 at the brothers' music agency. The company was bootstrapped from 2016 to 2019, and a Pro subscription launched in 2017.
Linktree reached 1 million users in December 2018 and 8 million in October 2020. A Series A of $10.7 million came in October 2020, then a $45 million Series B in March 2021.
A 2022 round of $152 million led by Index Ventures and Coatue valued the company at $1.7 billion.