Roby Sharon-Zipser and David Vitek started hipages in 2004 in a Sydney garage. It was a directory where trade businesses paid for a place.
The model had a weakness. A tradie who paid for a place but received no calls had little reason to renew. In 2011 the founders rebuilt the business as a marketplace that sends homeowners' job requests to tradies, who pay for the leads.
Before going public the company raised about A$50 million from venture investors including KTM Capital, Right Click Capital and Kresta Capital. On 12 November 2020 it began trading on the ASX at A$2.45 a share, raising A$100.4 million at a valuation of A$318.5 million.
In the year to 30 June 2025 revenue was A$83.1 million and EBITDA before significant items was A$19.6 million. Net profit fell about a third to roughly A$2.4 million, with platform migration costs in the year.